Li is a seasoned entrepreneur, designer, and educator with 10 years of experience across academia and industry. Li was the creator & founder of Little Launchers, a series of children's books featuring young entrepreneurs; FunKudo, a fun, and visual group card solution; and Spark Creators, a podcast empowering young creators & founders. She loved working with mission-driven products in healthcare, fintech, and Edtech that can impact people's daily lives. She works with startups and helps them with branding, product design, and customer insight. Li has been recognized by a number of major design competitions and publications, including the Adobe Design Award, HOW Design Award, Design China, Visual China, Vision-Union, etc.